so, mcdonald's was founded way back when in the 50's, and throughout its history has had many creative ad campaigns incorporating the "mc" into made up words and menu items. mcnuggets, mcrib, mcgriddle. the list goes on. it was cute, it was appropriate. it was played out and eventually ended--mercifully.
but "mc" has made a comeback, and it's not mcd's that's perpetrating the horror. no, it's every female between the ages of 15 and 45 who's obsessed with abc's hit show grey's anatomy. i'll admit, i've seen a few episodes, and despite the overly dramatized goings on of the show's characters, it was moderately enjoyable. while channel surfing last week, i stopped on "grey's" and lo and behold, the female characters had nicknamed some male doctors "mcdreamy" and "mcsteamy." i was petrified. and nauseated.
what was surely intended as a clever, witty line while writers brainstormed in the writer's room has become a phenomenon. it's present in office banter, personal ads (hey, when you're bored at work, craigslist is a kick-ass way to kill some time), and in everyday conversation on the street. why? why is it so funny, clever and witty that now everything extremely good or exceptionally bad must be "mc"something?!
we knew long ago that american society had fallen on hard times. blame mtv, blame the "liberal" media. blame them all for gen x and gen y (originality not gen y's strong suit, it seems) not giving a rat's ass about politics, current events, or anything going on outside their cozy cocoon. but did anyone forsee the total collapse of independent thought, originality, and even our language? moreso, could anyone have predicted that a tv show could fell them? ugh.
sure, i steal the occasional catchphrase from a show or song every now and again. but i'm still fully capable of using real words when necessary, even most of the time one may say. i realize that sooner or later the fad will fade, just like the boy band craze of the late 90's (man was i happy to see n'suck and their ilk fade to oblivion). but in the meantime, please, please, please lay off the "mc"adjectives just a little bit and speak english. at least pretend you're still your own person and that your life isn't completely consumed by an hour-long fictional "drama." god, i mchate grey's anatomy!
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2 comments:
See, and I blamed Ally McBeal for that, because it's not a recent trend at all. For quite some time people have been using the "Something McBlahblahblah" phrase and it drives me up the wall.
Blame the Irish. It's what I do.
well, thankfully, ally mcsuck turned sideways and disappeared. maybe mcdreamy and mcsteamy will get in a mcaccident on set and the show gets mccanceled. actually, this is kind of fun now. hehe
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